The Ninth Circuit ruled that NFTs are not just digital collectibles but legally recognized goods under the Lanham Act. Yuga Labs, Inc. v. Ryder Ripps and Jeremy Cahen, Case No. 24-879 (9th Cir. July 23, 2025). NFTs are intangible, fully virtual, authenticating software code that is associated with separate digital or physical content. Although the Ninth Circuit found that there were genuine issues of material fact that precluded summary judgment on the issue of likelihood of confusion, the court recognized that NFTs are commercial products with tangible value subject to trademark protection. This means that NFT creators and projects can now claim trademark rights in their collections’ names, logos, and associated marks.
Background
The creator, Yuga Labs, Inc. of the popular Bored Ape Yacht Club non-fungible tokens (“BAYC NFTs”) sued an artist, Ryder Ripps, and Jeremy Cahen in Los Angeles federal court, accusing them of selling copycats that are confusing potential buyers. Yuga created the BAYC NFTs through a smart contract recorded on the blockchain Ethereum. Each BAYC NFT has a cartoon of a bored ape and a sequential unique identifier called an ape ID. Ripps and Cahen launched the “Ryder Ripps Bored Ape Yacht Club” (RR/BAYC) collection using the same ape images and ape IDs. The lawsuit said Ripps and other parties minted and sold identical copies of Bored Apes and used misleading labeling and tracking information to make them seem legitimate. Yuga sued Ripps and Cahen for trademark infringement and unlawful cybersquatting (registering internet domains of well-known names, often in hopes of reselling at a profit).
Defendants countersued Yuga under the Digital Millennium Copyright Act (DMCA) and also sought declaratory relief that Yuga had no copyright protection over the BAYC NFTs.
The district court granted summary judgment in favor of Yuga Labs, Inc. on its trademark and cybersquatting claims, dismissed the defendants’ counterclaims, and awarded Yuga over $8 million in damages, including disgorgement of profits, statutory damages, attorney fees, and costs. Defendants appealed to the Ninth Circuit. The Ninth Circuit reversed the district court’s decision granting summary judgment for Yuga on its trademark-infringement and cybersquatting claims, concluding that there were genuine issues of material fact regarding the question of likelihood of confusion. The court recognized, however, that NFTs are commercial products with tangible value subject to trademark protection. The court also affirmed the district court’s rejection of the Defendants’ counterclaims.